What the reporter did well was list all of the companies that were having issues with advertising or partnership questions. Giving specific companies like PepsiCo, Microsoft, Nationwide, PG, etc. Also, giving specific detail by including statements from other high executives from companies like Dannon and Hyundai.
What the reporter could improve on is provide more information about how the stock went down. There was only one little sentence explaining that the stock only went down by 8.5%. Providing more specific detail about the numbers standpoint of reasons why the sales were going down would have been a nice addition.
What I could do is I liked at the very end the reporter used statements and quotes from 5 of the other sponsors, to show who was all involved in the situation with the NFL and their thoughts on the issue. This would be beneficial on getting other sources to help support a story that I work on so that it makes the story more interesting and intriguing.
This week I feel like I have showed the example of what a feature story is supposed to kind of be like except for the length and not using 2 interviews.
http://www.espn.com/nfl/story/_/id/21250448/nfl-sponsor-papa-john-not-happy-anthem-protests
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